Pascal Cagni was appointed ambassador for international investments and chairman of Business France’s board by the President of the Republic, Emmanuel Macron, in 2017.

He is also the founder and CEO of the European venture capital fund C4 Ventures since 2012.

In 2000, Pascal Cagni was recruited by Steve Jobs to become Vice President and General Manager of Apple Europe, Middle East, and Africa (EMEA). Under his leadership, Apple EMEA consistently reported the highest growth within the Apple group, with its scope of operations expanding from 1.3 billion to over 40 billion.

Before Apple, he worked at Packard Bell NEC and played a key role in making it one of the leading European companies in home computers. Pascal Cagni has also held positions at the Software Publishing Corporation (SPC), Compaq, and Booz, Allen, and Hamilton.

Pascal Cagni holds a degree in Public Service from Sciences Po Paris, an MBA from HEC Paris, a degree in Business Law from the University of Strasbourg III Robert Schumann, and completed the Executive Program for Growing Companies (EPGC) at Stanford University.

He was awarded the rank of Knight in the National Order of Merit by Christine Lagarde and the rank of Knight of the Legion of Honor by Bruno Le Maire.


HEC Stories asked him its four emblematic questions behind the scenes.

What advice would you give to HEC students?

Pascal Cagni: To bet on SMEs and industry.

An idea to save the planet?

Pascal Cagni: [Remains silent]

… My idea is that I’m speechless. I think it’s not about one idea but a general mobilization, a movement! Being aware that the situation is extremely critical and urgent.

What is success, in three words?

ABC. Being Authentic, Bold, wanting to have an impact, and Care, being caring toward others. I believe that’s the only way to achieve personal and professional success.

A person who inspires you?

Steve Jobs and President Emmanuel Macron.


This show is broadcasted on French channel BFMBusiness, do not forget to turn on the subtitles ! 

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