Shoyo: what is it? The best way to understand how it works is to compare it to a passport. In France, when you want to invest in a financial product, you have to show your credentials, according to regulations established by the AMF (the French securities regulator). First, by proving you are who you say you are (by sending in a copy of both sides of your national identity card, plus a second piece of ID), then by demonstrating your financial status by filling out a questionnaire that describes your holdings and also proves that you understand financial investments and have clear goals… Investors have to fill out new questionnaires every time they want to make a new investment, which is very time-consuming. Shoyo simplifies the process by recording your financial information in a digital “passport” that’s secured through a blockchain. The platform where you plan to invest will automatically receive all the details it needs. If any questions on one platform’s questionnaire differ from those on the questionnaires of other platforms, Shoyo will adapt your answers thanks to a special algorithm. So it saves time, like Google Connect or Facebook Connect? Yes, it’s the same principle as the “Google button”: it lets you avoid repetitive and tedious multiple registrations.  The real advantage, though, in addition to time savings, is that it lets you separate “profile details” from your desire to invest. Many potential investors end up not investing because at the last minute they are confronted with authentication hurdles. […]

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