When companies decide to get involved in fighting poverty, they often set up sponsorships, either financial or skills-based, in support of a cause. Frédéric Dalsace believes that in fact their first step should be to examine and thoroughly overhaul their own practices to make sure that their poverty-fighting efforts truly make a difference. Ask yourself crucial questions Making a donation to a charitable organization is an easy choice. If your company really wants to cut off poverty at its roots, though, it shouldn’t just opt for superficial solutions. First clarify exactly what you aim to do. Do you want your company to take action directly? At the level of your shareholders? In relation to your customers? Each goal will require its own procedures. Begin internally First ask yourself how your company might be contributing to poverty. In France, individuals are considered to be living in poverty if their earnings are 60% or less of the national average. Identify low-paid and part-time employees in your organization who fall into this group. What can you do for these people? Give them bonuses, or provide special advantages through your employee organization? Make some changes that will improve their quality of life? For example, Danone no longer requires the cleaning crews in its Paris offices to do their jobs outside regular office hours. The group invested in silent vacuum cleaners so that the crews can work during the day. Take a really close look at your supply chain Think of your company as a […]

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