The pandemic tidal wave has sunk global stock markets and becalmed business activities. SMEs have had to navigate these troubled waters with extreme care in order to stay afloat. 10 stories from inside the turmoil. Fitness Long live confitment When the 35 Neoness and Episod fitness centers were shut down on March 15, it was a huge blow for Verona, a fast-growing SME well on the way to becoming a mid-cap company. Verona’s founder, Céline Wisselink (M.99), is nevertheless satisfied with the way she has handled the situation. At the human level, first of all. For the past 12 years, she and her associate, Marie-Anne Teissier, have invested in the recruitment and training of their teams: their coaches are all on long-term salaried contracts, which means they can take advantage of partial unemployment benefits financed by the government. “In the UK, coaches are freelance, and neither they nor their employers receive any state aid. We are lucky to be here!” To compensate its customers, Neoness has offered to extend or upgrade current memberships. It’s also giving classes via social media and its MyNeoCoach app, which provides digital coaching and training programs and can be downloaded free by anyone who wants to take full advantage of their “confitment”. “This crisis has inspired new sports activities of all kinds: at home, outside or within companies, with digital services completing sessions in the gym.” Fitness of the future. Films and urban art Getting the word out Jonas Ramuz (M.14) has one foot in […]
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