HEC Professor of Strategy (Education Track) Olivier Sibony joins forces with Nobel-laureate Daniel Kahneman and legal scholar Cass Sunstein to publish Noise, a monumental study on a little-known – yet pervasive – flaw in human error. The trio thus reinvent a term for a variability of judgment pervading decision-making at all levels and in all fields. In an exclusive interview, Olivier shares insights into a groundbreaking work that has shot into bestseller lists worldwide. It comes a day after the publication of the book’s French edition. And weeks before the arrival of Nobel laureate Daniel Kahneman’s visit to HEC on October 7, to accept the title of “Honoris Causa Doctor”.