On November 12, the Jouy-en-Josas campus pulsed with marketing energy during the Marketing Event 2025. More than 100 students and a dozen alumni gathered to exchange ideas, share experiences, and find inspiration.

Sponsored by professors Anne Sophie Chaxel and Thomas Paris, and organized by HEC Talents and the HEC Alumni Association, in collaboration with the HUB Brands & Media chaired by Peyman Ghandchi (E19), this event confirmed the strength of the HEC network in a constantly evolving sector.

Conversations That Open New Horizons

The evening began with a captivating talk by Alexandra Boutin-Diaz (M15), Senior Brand Manager at Ubisoft, on the theme : “Marketing, the safeguard of Creation? When Marketability enables new gaming concepts on Just Dance video game.”

She revealed how marketing can become an ally of creativity, supporting innovation while respecting economic imperatives. Her presentation offered a concrete look at the collaboration between creative and marketing teams, illustrating how strategy can turn an idea into a global success embodied by the Just Dance game. An intervention that sparked passionate exchanges and insightful questions.

Later, the Galerie Nord transformed into a true networking space. Alumni and students discussed trends, advice, and opportunities in a warm and dynamic atmosphere. Among the alumni present were: Arthur Ben, Sophie Bodin, Alexandra Boutin-Diaz, Geoffroy de Grandmaison, Marion Deridder Blondel, Rodolphe Even, Yves-Marie Lemaître, Alain Locqueneux, Edouard Nattée, Mehdi Touzani, and Laure Violet.

The HEC Alumni Brand & Media Hub is a professional entity of HEC Alumni and brings together more than 7,000 HEC graduates. It is composed of four professional clubs: Marketing & Communication, Media & Entertainment, Food & Beverage Industry, and Consumer Goods & Services.

This evening illustrated the essence of the HEC network: sharing, transmission, mutual support, and openness. See you next year to write another inspiring chapter together!

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