When I joined the HEC Infinity Pass program in 2018, my main objective was to stay in touch with and support the association, attend masterclasses, webinars, workshops, and benefit from its strong international network, like I did in the last 15 years.It is only one year later that I fully realised the value of Infinity Pass with its Lifelong Learning offer when I decided to participate to the Fundaçao Dom Cabral (FDC) Executive MBA track “Digital Strategies and New Business Models” in Belo Horizonte (Brazil).This track focuses on addressing subjects such as global context of digital transformation, applied view of emerging technologies and their potential to propose business model innovations, new customer behaviours in the digital age, digitally-supported business models and strategy reframing in this new era. It was an excellent experience, interactive, and perfectly suited to my personal development objectives.

Thanks to Infinity Pass, I did not pay any tuition fees, only my personal expenses (travel and accommodation), as it was part of the ‘free’ executive education introductory offers.The training took place between June and September 2019 with online assignments, team works, a company project, and 6 full-days on-site classes. My presence in Brazil was only necessary for these 6 days.From the start, I felt very welcomed by the FDC MBA program director Marcele Gama and her team. There was also a friendly spirit with evening outdoor barbecues organised by the MBA participants after the classes. On the last day, FDC arranged a day visit to Ouro Preto with a guide and chauffeur for myself. It is one of Brazil’s best-preserved colonial towns and a UNESCO world heritage site.Obviously, I used this opportunity to add few days to my trip and visit some of Brazil highlights (Rio de Janeiro, Iguazu falls, Florianopolis).

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