Special Reports

HECs and Advertising

Ban ads? When it comes to advertising, HEC alums have differing opinions. Incentive Banning won’t do any...

Of Ads, Advertising, and Publicis

“Du pin, du vin, du Boursin” (“Bread, wine, Boursin”), “C’est Shell que j’aime” (“Shell is the one I love”): These slogans made their mark...
veja pub

A World without Advertising, by François-Ghislain Morillion (H.02)

As overconsumption threatens the planet, we ask ourselves: isn’t advertising a bit responsible for our spending frenzy? Some even suggest banning ads. So, goodbye...

10 Stereotypes about Amazon

1. On social and environmental issues, Amazon’s track record is abysmal. Benoît Berthelot, journalist for the monthly Capital, specialist in new...
Adecco avions

Adecco: Temp-Job Leader on the Move

Adecco, with its thriving intrapreneurial culture, was a pioneer in the temporary-employment sector. To maintain its leading position in a rapidly evolving labor market,...

HEC Grads and Unemployment

Layoffs, job searches, retraining… Before finding the right path, many HEC graduates have spent some time jobless. Trampoline

10 Stereotypes about the Ecological Transition

1.It’s impossible for organic farming to feed the whole planet. Stéphane Linou, city councilor in Castelnaudary, pioneer of the Locavore movement...

The Light at the End of the Tunnel?

The Covid 19 disaster has destabilized all companies, but smaller enterprises, with their operational challenges and lack of adequate finances to cushion the blow,...

André: The Shoe-Biz Goes Down a Size

André, the shoe specialist, marched forward with great strides for more than a century. Nevertheless, it was the first French company to be stopped...

10 stories of alumni during the crisis

The pandemic tidal wave has sunk global stock markets and becalmed business activities.  SMEs have had to navigate these troubled waters with extreme care in order to stay afloat. 10 stories from inside the turmoil. Fitness Long live confitment When the 35 Neoness and Episod fitness centers were shut down on March 15, it was a huge blow for Verona, a fast-growing SME well on the way to becoming a mid-cap company. Verona’s founder, Céline Wisselink (M.99), is nevertheless satisfied with the way she has handled the situation. At the human level, first of all. For the past 12 years, she and her associate, Marie-Anne Teissier, have invested in the recruitment and training of their teams: their coaches are all on long-term salaried contracts, which means they can take advantage of partial unemployment benefits financed by the government.  “In the UK, coaches are freelance, and neither they nor their employers receive any state aid. We are lucky to be here!” To compensate its customers, Neoness has offered to extend or upgrade current memberships. It’s also giving classes via social media and its MyNeoCoach app, which provides digital coaching and training programs and can be downloaded free by anyone who wants to take full advantage of their “confitment”. “This crisis has inspired new sports activities of all kinds: at home, outside or within companies, with digital services completing sessions in the gym.” Fitness of the future. Films and urban art  Getting the word out Jonas Ramuz (M.14) has one foot in […]

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